Parafernália believes that technology allows the creation of scalable products with worldwide reach, positively impacting people's lives.
With love for technology and digital products, this is how Parafernalia was founded. Initially, Luiz Otávio Senna, founder of the company, was responsible for working with the demands that arose, all of them coming from his network of contacts.
However, as time went by, these demands increased and there was a need to recruit more qualified professionals to form a team of employees and ultimately become a company.
Today, Parafernalia is a B2BC organization, which, despite having other companies as customers, helps to develop products that solve problems and deliver value to people.
DEVELOPING INNOVATIVE, SCALABLE PRODUCTS THAT DELIVER VALUE TO OUR CUSTOMERS AND THEIR CONSUMERS
Since the beginning of operations, Parafernália has stood out in the market for understanding strategy, business, and products, aligning its expertise with technology. Thus, as a company, it is able not only to develop software but also to create an appropriate strategy for the scalable growth of the created product.
2012 – Contrato com a Endless (São Francisco):
O primeiro grande contrato internacional da Parafernália foi o responsável por torná-la conhecida em todo o Mundo. Foi essencial para alavancar a atividade comercial e o crescimento da empresa nos anos seguintes.
2015 – Contrato com a Chance (Paris):
Segundo contrato internacional, dessa vez com uma empresa francesa. Consolidou o alcance global que a Parafernália tinha e ampliou o mercado de atuação.
2016 – Contrato com a Pearson 2016:
Muito importante por ser uma organização global. A Pearson foi o primeiro grande case no mundo corporativo.